5 industry tips for a website that works

Here are 5 website tips you don’t always read about, but that will help you convert more clicks into clients.

1. Be brainy about your branding

Your website should be an extension of your brand, not a rebellious side-brand that wears different team colours.

If your logo and overall branding is black and purple, then your website should feature black and purple too. Changing your website to say, red and blue, will only make people wonder if they’ve arrived at the right place. Avoid confusion by keeping your colours consistent across your entire brand collateral.

2. Be inspired by the latest styles 

Websites are like homes and clothing, certain looks and styles go out of fashion. If your website still has a retro pink bathroom then people are going to wonder if you’re behind-the-times in all areas of your business.
When creating or revamping your website, look for the latest styles and trends. Do this by Googling website awards and researching your most modern competitors.

Latest trends for 2015 are:

  1. Mobile Responsive
  2. Google Fonts
  3. Full-scale Background Images
  4. Scrolling Instead of Clicking

3. Use fabulous fonts versus freaky fonts

The font is the style of lettering you use on your website, and its importance can’t be understated. The easier your font is to read, the easier your message will be read, retained and actioned on.
Remember, just because you have a font that looks great on your computer doesn’t mean it will look great on other people’s computers. To avoid the potential inconsistency, keep fonts either hosted online (like Google Fonts) or use web-safe typefaces that are guaranteed to exist on all computers (e.g. Arial, Times New Roman, Georgia and Impact). A useful tip is to stick with Sans-Serif fonts which are rounded and friendly to the eye.

4. Put aside a budget for a reliable host

There’s no point spending a large budget on a website, if it’s offline so often that your customers don’t see it. Use a great host who can guarantee a high up-time rate (99% or higher) with superb customer service and real care for their physical equipment. Ask us about hosting services if you like.

5. Say ‘so long’ to boring stock imagery. Farewell fake stuff! 

There’s a guy who appears in lots of stock photos, he’s got pearly white teeth and smooth, slicked back hair. But he’s everywhere. Do you really want him on your restaurant’s website when he’s also on another website promoting toilet plumbing services? Okay, so we’re being slightly silly, but you get our point. Why use stock photos when you can create a website that is so much more personal and profound?
If you can help it, use your own photographs. They don’t have to be slick, just sharp and clear.
Using stock photography doesn’t set you apart from your competitors. In fact, it puts you in the lazy category. But worst of all, people may not believe what you write about on your website if your photos aren’t an accurate representation of you or your business. They may ask the dreaded question, ‘Are the products and services falsely represented as well?’ Inspire trust by using real images of the real you.

Conclusion

When designing or revamping your website, be sure to keep aesthetics and authenticity in mind, both can increase conversions.