Now more than ever, you need a business tagline
Like it or not, we live in the ‘world of instant’. The essence of nearly everything we do in business has to be distilled, summarised and communicated in a split second to meet the needs of a busy and distracted customer. That’s not to say that the full story isn’t important, it is. But a business tagline helps to sell the full story, much like a headline can sell a newspaper. In a world of sound bites and tweets, a tagline is your must-have sales tool.
Here’s how a tagline can ignite sizzling sales and leads:
1. Provides love to your logos
Most popularly, a tagline (also known as a slogan) accompanies your business logo. Together, the logo and tagline sell your brands, and it tells people what you do and why they should care.
Done well, your logo and tagline will make an immediate and lasting impact, because people will take a visual snapshot of both, mentally retrieving them when they’re in the market for your products and services.
In this way, having a powerful logo and tagline is like owning your very own billboard in people’s minds: a priceless piece of lifelong advertising at the busy intersection of their very own information superhighway.
2. Inspires people to stay on your website
We have around 5–10 seconds to grab people’s attention when they land on our home page, so if your main headline doesn’t do the job, then your website needs a tagline. A website tagline can be slightly longer than a tagline for logos, but it should still contain the same important ingredients.
3. Persuasive Email Signatures
A while ago I worked with a client who was a real action-taker. As soon as she advised me of her chosen tagline she added it to her email signature. We’d been corresponding regularly so I noticed the change to her email signature instantly. The minute she added the tagline, her email signature seemed to come alive. No longer was it simply stating contact details; it was now stating a reason to make contact.
Not only that, the tagline added another layer of slickness and professionalism to her already polished image.
Even if my client never incorporates the tagline into her logo, it will still sell her services with every single email she sends.
4. Wonderful Website Sliders
Also known as image rotators, a website slider is a popular design element in many modern website designs. The sliders contain a number of rotating images, and there is sometimes a tagline accompanying each image. Together, they pack a powerful and memorable punch. The tagline sells the message in the slider, as well as the products and services as a whole.
5. Persuasive Personal Taglines
The world is now filled with talented experts and Thought Leaders who own businesses but who also are their own personal brand. They are people of influence who need the essence of who they are and what they do summed into one powerful line: a personal tagline.
6. Persuasive Internet Signatures
If you’ve left comments on forums and the like, you’ll understand the importance of having a powerful internet signature. Adding a tagline to that signature increases the chances that people will take action when they see it, whether that’s to visit your website, connect with you on social media, or use your products and services.
As you can see there are many reasons you need a tantalising tagline.
So what are you waiting for? Just do it. Write a tagline for your business or brand today.
Our talented and ever-lovable copywriter Lucinda owns Slogan Creator. We recommend you get in touch with us and we’ll put Lucinda to work on the perfect tagline for your business!