Our team is built of creative geniuses, experimental developers and quick-thinking managers with bright minds and big hearts. We’re honest, we know what we stand for and the difference that we create. We don’t compromise on our values, nor yours, and we’ll never settle on a design that you won’t use.
We aspire to work with clients that we admire.


Ethically Creative is an Australian team of creative freelancers, offering brand-boosting visual identity, graphic design, website design, content creation, digital strategy and eco-friendly printing to outstanding companies or charities who want to continue making a difference in the world by partnering with ethical suppliers. We love designing for like-minded businesses, social enterprises, for-purpose (non-profits), charities, NGOs, ethipreneurs®, freelancers or anybody else who feels their product or service is contributing to a better world or a customer’s health and wellbeing. We also lovingly offer a generous donation program to help grow our client’s cause.


We’re delighted to help develop charities and non-profit organisations, however we’re not a pro-bono service. Instead, we lovingly offer a generous donation program, giving away large amounts of our profits back to our growing ethical community. We know that our clients appreciate passionate service and remarkable designs and by budgeting for a beautiful brand you attract customers and media. Therefore your investment returns to you dramatically.

We asked 3 questions

  1. How can ethical businesses keep motivated within an industry where the bigger and cheaper companies are taking all the profits? Answer: Great branding
  2. How can charities grow, if they need to spend money on their brand, in order to be recognised as a reputable and appealing organisation for the public to donate to in the first place? Answer: We give back part of their investment.
  3. Can we make the world a better place through business? Answer: YES
shona maitland ethical designer founder

Shona Maitland – Creator

“Ethically Creative, is my legacy. My mark. I will develop it and love it for my entire life because it is a perfect blend of how I want to spend every day. Creativity through business is my passion, whilst knowing that I’m helping to make a difference in the lives of others (human or animal) and contributing my share to the larger world keeps me fulfilled. Being an Ethipreneur® isn’t a day-job to me; it’s a way of life. I found a way to turn my career into a calling that impacts on many.”
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