Our team is built of bright minds and big hearts. We’re honest, we know what we stand for and the difference that we create. We don’t compromise on our values, nor yours, and we’ll never settle on a design that you won’t use.
We aspire to work with clients that we admire.


Ethically Creative is an Australian team of creatives, offering brand-boosting visual identity, graphic design, website development, content creation and eco-friendly printing to outstanding people, companies or charities who want to continue making a difference in the world by partnering with ethical services like us. We love designing for like-minded businesses, social enterprises, for-purpose (non-profits), charities, NGOs, ethipreneurs®, freelancers or anybody else who feels their product or service is contributing to a better world or a customer’s health and wellbeing. We also lovingly offer a generous donation program to help grow our clients’ cause.


We’re delighted to help develop charities and non-profit organisations, however we’re not a pro-bono service. Instead, we lovingly offer a generous donation program, giving away large amounts of our profits back to our growing ethical community. We know that our clients appreciate passionate service and remarkable designs and by budgeting for a beautiful brand you attract customers and media. Therefore your investment returns to you dramatically.

Donation program

We create and then we donate.
Every invoice through us collects 10% of what we call ‘donation-dollars’. It is our way of keeping Ethipreneurs inspired and growing. As you grow your brand, your donation-dollars grow too, and each time you reach a 100 DD milestone, you can use these dollars to give back to your favourite registered charity. Just let us know who it is, and we’ll donate!

If you are a registered charity then we can donate your DDs back to your own donations department, thereby growing your cause!

shona maitland ethical designer founder

Shona Maitland – Creator

“Ethically Creative, is my legacy. My mark. I will develop it and love it for my entire life because it is a perfect blend of how I want to spend every day. Creativity through business is my passion, whilst knowing that I’m helping to make a difference in the lives of others (human or animal) and contributing my share to the larger world keeps me fulfilled. Being an Ethipreneur® isn’t a day-job to me; it’s a way of life. I found a way to turn my career into a calling that impacts on many.”
Connect on LinkedIn