The Brand Workbook
When you first become an Ethipreneur®, we’ll ask you important questions about your brand. What character you want it to have, what differences you want to make, what followers you want to attract. Sounds simple right? Actually, these questions can be quite broad and it’s easier to go a little deeper and simpler to begin Read the full article…
Website case study: FEED’s site flourishes. Yours can too.
“It all started when one woman in a dorm room had the seed of an idea, which she planted and tended, and which over time, grew to feed the world. It took hard work and determination, but she did it. You can too.” The need for FEED Founded by Lauren Bush, FEED Projects (www.feedprojects.com) is Read the full article…
6 ways a tagline will increase sales
Now more than ever, you need a business tagline Like it or not, we live in the ‘world of instant’. The essence of nearly everything we do in business has to be distilled, summarised and communicated in a split second to meet the needs of a busy and distracted customer. That’s not to say that Read the full article…
Just For Fun – An EthiCre Veggie Logo
Our team are the best of the best. Not just in what they do, but because they live and breathe the Ethically Creative spirit. Looks like Lucinda, our beautiful copywriter has been in the Ethically Creative spirit today! Check out what she made (we fondly shorten our ‘Ethically Creative’ business name to ‘EthiCre’). She says… Read the full article…
Book Review – ‘Owning It: A Creative’s Guide to Copyright, Contracts and the Law’ By Sharon Givoni
This outstandingly useful book is a must-have for every business, in every industry. – Were we asked to promote this book? No. Are we given any kind of reward for writing this post? No. – The sheer fact is that this book is sitting within arm’s reach right now after a captivating few hours of Read the full article…