5 tips for sales-boosting business cards

Business cards can make a knockout first impression and can be a permanent advertisement for your business long after they’ve been handed out. Here are 5 hot tips to ensure your cards do both. 1. Keep the information simple When it comes to business cards, simplicity allows your design to flourish, so use the least amount of content possible. Read the full article…

Pantone Matching System (PMS or Spot) Colours

Process Yellow Pantone 100 Pantone 101 Pantone 102 Pantone Yellow Pantone 103 Pantone 104 Pantone 105 Pantone 106 Pantone 107 Pantone 108 Pantone 109 Pantone 110 Pantone 111 Pantone 112 Pantone 113 Pantone 114 Pantone 115 Pantone 116 Pantone 117 Pantone 118 Pantone 119 Pantone 120 Pantone 121 Pantone 122 Pantone 123 Pantone 124 Pantone Read the full article…

Marketing Story – Blind Man

This story can really help with self-promotion. Open your eyes to thinking outside the box: There was a blind man sitting on the steps of a building with a hat by his feet and a sign that read: “I am blind, please help.” A kind publicist was walking by and stopped to observe. He saw Read the full article…

5 industry tips for a website that works

Here are 5 website tips you don’t always read about, but that will help you convert more clicks into clients. 1. Be brainy about your branding Your website should be an extension of your brand, not a rebellious side-brand that wears different team colours. If your logo and overall branding is black and purple, then your Read the full article…