Why consumers prefer responsible businesses

Ethical brands are no longer a way of the future, they are the way of NOW. According to research conducted by Nielson, global consumers are willing to put their money where their heart is. This is great news for all of you socially responsible ethipreneurs. By sharing this research, we hope it serves as both Read the full article…

Skyrocket sales by being an ethical business

Would you like to boost sales while making the world a better place?  It’s easy to do, free to implement, and proven to work.  Get ready to ‘give back’ and get more! Here’s how. What’s an ethical business? It’s likely you’ve heard the terms ‘ethical business’, ‘social responsibility’ and ‘giving back’, but in case you’re Read the full article…

Inspirational Ethipreneurs

Naturally, like everybody, we grow through following those who inspire us. And we know that the people on our list will inspire you too! This list is ever-growing and not taken lightly. So check back regularly and do yourself a favour by following these ah-may-zing ethipreneurs too. In no particular order… Blake Mycoskie – TOMS Shoes Read the full article…

Why you must create cause-driven content

This month, we’d like to share an excellent infographic that explains why you need to share content around your cause. Although the below infographic contains facts and figures from the USA, there has been global research that  shows there’s an overall shift toward socially-responsible businesses in all countries. The below infographic shows why you need to Read the full article…

How to create cause-driven content

Cause-driven content is vital for your ethical business. Last month, we featured an infographic that showed why ethical and socially responsible brands should create content around their causes. This month we’re going to provide practical examples on how to create it. Examples on how to create cause-driven content Share a story Your ethical business is Read the full article…