We love to collect tips, hints and stories from purpose-built, socially responsible businesses. Reading them helps everyone in this industry to compare, analyse and make sure that we’re all on the right track.
Today’s feature business is Geraldine Pierre Skin Care. She says…
“it’s easy to feel overwhelmed, fearful, rejected, uncertain and misunderstood. In those moments, take a breath and always go back to your vision. Ask yourself if what you’re doing is worth the effort.”
I have recently started a new skin care business in Melbourne after having been in the corporate world for an insanely long time!
In a nutshell, I encourage Australian women aged 35+ to be their most authentic self by defining beauty on their terms, rather than following arbitrary standards and social norms. This is achieved by creating a range of all natural handmade products that are Australian certified toxic-free, accredited by PETA as cruelty-free and vegan, and are simply designed to keep your skin clean and moisturised, and that’s it. I’m hoping this is a refreshing perspective for the market as quite often, the message is that you need products to make you feel better about yourself.
My fur baby, Pierre, is also an integral part of the business. He was a stray Poodle adopted from a local animal shelter. There is so much we can learn about how to live by observing and following animals – for example, be more present, love without judgement, be honest and open, and exude wholehearted enthusiasm for all that life offers.
Have a very clear, strong and unrelenting vision that aligns to your personal values. As there are many facets to running a business and at times, you’ll be wearing multiple hats, it’s easy to feel overwhelmed, fearful, rejected, uncertain and misunderstood. In those moments, take a breath and always go back to your vision. Ask yourself if what you’re doing is worth the effort.
Seek help early. It’s OK to not know all the answers and to need a sounding board to bounce your ideas to and fro. Having a mentor, coach or mastermind (or a combination of all 3) is a great way to stay motivated, maintain accountability and provide support.
Don’t be afraid to be polarising if you are in alignment with your truest self. It’s OK to not be in a position to serve ‘everyone’ or for ‘everyone’ to not understand or appreciate your message. Focus on your core niche and doing your absolute best to serve them.”
…Thanks Geraldine! We love to hear these stories and your lessons are SO valuable for everybody to learn from.
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